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See the person not the disability - the campaign continues

Scope’s new Radio Commercial “Do I sound different to you?” has won Round 4 of the 2008 Siren Awards.

The creative team at Leo Burnett developed the thought provoking ad, with the Advertising Agency’s latest success yet another milestone in its long term and on-going partnership with Scope.

The national Siren Awards are run by Commercial Radio Australia and are designed to recognise the best radio advertising in the country. The awards promote the importance of creativity as a way to make radio advertising more effective.

“Do I sound different to you?” was written by Frances Webb from Leo Burnett and the star talent of the ad, Penny, encourages people to see the person and not the disability.

Leo Burnett’s commitment to Scope’s message – that people with a disability have the right to social participation, as does any member of our community – created an advertising campaign that has touched the hearts and minds of people across the nation.

Without the support, passion and generosity of Leo Burnett, Scope would not have been able to deliver its message so vividly; a message that has contributed towards attitudinal changes within the community. Undoubtedly the sustainability of the partnership has been the genuine commitment on both sides to positively make a difference.

If you would like to preview the latest radio commercial for Scope you may download the audio file.

Download Scope Radio Commercial - Do I sound Different? (MP3 file 976 KB, 31 seconds long)

Download Scope Radio Commercial - Bombers, May 2007 (MP3 file 256 KB, 30 seconds long)

Download a Windows Media player