Gerard and mates inspire to See the Person, Not the Disability

Year 8 student Gerard McCarthy has his own ideas about what makes music rock, whether Wii games are cool and which footy side should have won the grand final.

He just so happens to have a disability. And that is his message to Victorians: “See the Person, Not the Disability”. The Scope client used his individual differences to promote the See the Person campaign during the launch of Precious Media’s plasma screen billboards on the corner of Flinders and Queen St, Melbourne, in July.

The thought-provoking campaign featured various images of Scope clients doing everyday activities, such as playing sport, going to kinder, the gym or catching a train to challenge the community’s attitudes towards disability.

It also sent the message that people with a disability dream, aspire and achieve just like everyone else and should be seen simply just as people.

Scope would like to thank Gerard, Gabriella D’Aspromonte, Ashley Araci, the late Lennette Lauritzen, Precious Media, Paoli Smith and Leo Burnett for supporting Scope to inspire Victorians to See the Person.